Vuna Partners

Identity design

Vuna Partners is a South African private equity investor that prioritises sustainable development with a focus on long-term value creation. We were tasked to create an identity program that included brand strategy, identity design, corporate collateral and digital design applications. The logo symbolises both the company’s name (Zulu for “harvest”) as well as their ethos of sustainable, transformative and superior value creation. A monochromatic colour palette, conveying a sense of legacy and gravitas, was paired with an ochre accent to further connote the harvest concept.