British Airways

Packaging Design

To elevate the South African British Airways in-flight meal experience, we were commissioned to design a new packaging system that included self-locking tuck cover lunch boxes, greaseproof paper and safety seals. Spatial efficiency was key to the design, as the solution had to allow for as many boxes as possible to be accommodated in the catering trolley trays. To challenge the industry norm of clinical, unimaginative meal presentation, we added whimsical illustrations of key ingredients and garnishes, using the brand’s iconic red, white and blue corporate colours.